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Sunday, February 1, 2009

Teleflora Super Bowl Commercial FAILS!!

This commercial aired during the end of the first half of the Super Bowl.

They make fun of romance novel readers.

Is it offensive to you, the romance novel reader? Or as a cat owner?




Katiebabs

45 comments:

Shayla Kersten said...

Guess I won't be using them for flowers! Asshats!

Angela James said...

I wondered who'd be the first to blog about it :P

MB (Leah) said...

It's offensive to me as a woman even without the whole romance book remark.

Katiebabs a.k.a KB said...

Great to have a lap top available. Can post at a moment's notice!

Rosie said...

Does teleflora know that women are their customers/consumers? Gad!

Stacy~ said...

Really bad move on their part. I sent them my opinion on their stupid commercial. No Teleflora for me.

Seneca said...

I'm sending them an email. That commercial pissed me off.

C2 said...

Offensive on so many levels!

They'll get no business from me and I will actively recommend alternate services to others.

Not. Cool.

meljean brook said...

I can't really get riled up about it. They make it clear that the flowers are assholes, so the comments about romance novels and everything else are an asshole's opinion -- only something that a stupid, insensitive jerk would say. And I agree: only a stupid jerk would mock romances and a person who reads them in the way the flowers did. So, meh.

Kristen Painter said...

As soon as that aired, I turned to my husband and complained. No Teleflora for me. Off to email them...

Katiebabs a.k.a KB said...

First thought was- dumb asses.

Shannon said...

I was more offended by the "...with a mug like that" comment. I thought the entire sentiment was unnecisary. It is possible to advertise without being insulting.

The Ravenous Reader said...

Hmm...well I wonder who thought up of this dialogue as they were making up this t.v. ad?

Lori said...

The whole thing was horrid. Thank goodness my hubby doesn't use them to send flowers! I made a point of telling him to be sure never to do so, though.

Rowena said...

Ditto to what Meljean said, you said exactly how I felt when watching that ad.

Anonymous said...

Maybe all of you need to lighten up and look at the COMEDY of the spot. It doesn't belittle women or offend any of you with cats...it simply says "send flowers in a vase not a box". Geesh.

pidute said...

you got to laugh though .

Only a very bad publicist would use that when they know that romance novel is one of the most read genre and that most every woman own cats !

And flowers? for valentine ? if it's not eatable or readable ,I'm not interested!

Nixy Valentine said...

I think it's more offensive to suggest that we're stupid enough to think boxed-flowers = shite. I mean... who gives a f*** what the flowers come in? I've got a vase. Idiots.

Michele said...

I found it offensive on three levels: romance novels, cat owners, and women who work in cube farms. It wasn't funny in any way and none of the ads really did anything for me this year. Most were just trying to damn hard and a big Fail!

Katiebabs a.k.a KB said...

What if the woman was played by a model who was drop dead gorgeous? I was also a but disgruntled because they made the woman who received the flowers to be very dowdy and sad.
And flowers in a box? I want flowers in a vase with a ribbon around it.

KMont said...

I'm pretty much in agreement with Meljean. I just watched the commercial this morning and really, jerk-ass comments on what I or anyone chooses to reads usually doesn't even get past my radars. I wouldn't give a jerk who said that to me the time of day. Look at it this way, on Dear Author's Apologia Scale, it would've gotten a Number 4 and my back as I walked away with my romance book in hand.

Diana Holquist said...

I am offended by this ad on so many levels, I can't even begin. But where did you all complain? I was just at their website, and found it v. confusing. Did you complain to the p.r. folk, or customer service?

Stacy~ said...

I can see why some people might not have felt it was that big a deal, but it perpetuates a stereotype I think we're all pretty much sick of. I didn't find it funny, which by itself would have been no big deal. It just really irritated me that once again women who read romances novels are made to look like the type of women who never get flowers. Sure there are worse things to get upset about, a lot worse. But venting about this one sure helps *g*

Diana, I just wrote an email to customer service, under the topic "how they can improve their service".

Anonymous said...

I thought it was hysterical. LMAO. But then, it takes an awful lot to offend me.

Cat Lover said...

Are you people serious? For a group of people that read a lot of books, one would hope your collective ability to comprehend the actual meaning of the ad would be more refined.

I have 5 cats and fancy myself a voracious reader, albeit not romance novels and I found the ad to be hilarious. I got the message!

Humor is a wonderful thing. Please try to find it within yourselves!!

Anonymous said...

Humor IS a wonderful thing; just because we don't share YOUR brand of humor doesn't mean it is not within us. That "humor" was mean-spirited, rude, abrasive, petty and did a lousy job of selling their product. If that's what's inside you, then I wish you luck in your interpersonal relationships.

Tracy said...

Wow...many different opinions. I didn't care for the commercial. I kind of found it offensive that they think lonely women are the ones that read romance novels but most people who don't read romance just don't understand "us" as a whole.

Cat Lover said...

My interpersonal relationships are just fine but thanks for caring. The whole point of the ad is that sending flowers from an unknown florist and the fact they arrive in a box could lead to a less than desireable experience when receiving the flowers.

There was nothing in the ad to indicate she was a lonely and crazy cat lady. You are making that assumption, perhaps, based on your own identity?? She is actually quite an attractive lady and seems to be well-liked in her office environment. Her experience, while well-intentioned, was less than ideal because the sender, chose a generic florist they found on the Internet.

Had the Sender used the services from Teleflora, they would be guaranteed a pleasant experience, exactly to the requirements dictated when ordered. Further, the flowers arrive in full-bloom and in the open. Nothing hidden in a box.

Wow, does it really have to be explained to this level of detail? What is offensive is the lack of caring on the part of the sender in choosing a florist. Geesh.

Anonymous said...

My husband thought the ad was HILARIOUS. I just thought it continued the spat of mean spirited and violent Superbowl ads. Whatever happened to humor that didn't insult another person?

Thea said...

Hmm, looks like folks are all over the place on this one! I have to agree, I thought the commercial was funny and non-offensive. Like Meljean says, the boxed flowers are supposed to be lame assholes given to a woman by a lame asshole.

And to be fair, these commercials are selling to the dudes that buy flowers particularly on valentine's day, not the women. I'm guessing most dudes found the commercial funny and probably had no idea that sending boxed flowers is lame, and will now adjust accordingly.

Either way, Teleflora did its job--we're all talking about them!

Seneca said...

I don't care what the commercial was trying to say. I think we all understand the point of the commercial, that's besides the point.
They picked the wrong street to get where they wanted to go.
A little re wording could have made it a commercial that was both funny and not offense to many.

At least it's not as bad as the Motrin commercial was. That one had me emailing AND calling Motrin's customer service line. It took them less than a day to issue an apology over that one.

Mishel said...

I got to admit that was pretty offensive but I still busted out laughing. Is that terrible or what?

Maybe it was the voice of the flower that got me *shrugs and giggles*

Sorry lol

~Linda~ said...

Geeze that seriously sucks..
Both me and my cat think so!

Kristie (J) said...

Not so much for romance fans - 'cause we are used to taking hits from non believers, but I found the add on the whole very offensive and nasty.

Anonymous said...

The commercial was rude and offensive to women, the recipients of flowers, and the people who send them. I own a flower shop and was horrified that Teleflora would market flowers this way. It wasn't funny. If it wanted to be truthful, it might have wnated to point out that ALL wire services, FTD, Teleflora, 1-800-flowers, Bloomstoday, etc. all charge a service fee that ranges from $12-$15 that they keep. These services also take a 27% cut of every order. That means the florist usually gets 50% of the money that you paid for the flowers. Shop local and services like this won't exist and the economy will get a boost. Just my thoughts.....

Kwana said...

Ugh Awful!! I'm so glad my DH uses proflowers.

Anonymous said...

I think that Teleflora accomplished what they wanted... you might not like their approach but you remember their name and equate it to flowers being delievered in a vase instead of a box. I worked with a lady who got a box of flowers once....after 20 minutes of crying about it she call the company and DEMANDED a refund....I saw the flowers...can't say I blame her.

Anonymous said...

A MESSAGE TO ALL OF THE LONELY WOMEN!!!!! You need to start living you life and not reading the life that you want to live!!! For all of you ladies who have the time to comment about a television commercial...well, let's just say that's the reason why you are lonely and living your life in a book. GET A LIFE LOSERS!!!

Katiebabs a.k.a KB said...

Anonymous: I am all for voicing your opinion but please have respect for others. Why are we the losers? We are having an intelligent conversation. The fact that you have made yourself anonymous says something about yourself.

Anonymous said...

It appears that the Telefora ad really touched a nerve with some of you ladies. You know the truth sometimes hurts!! At the end of the day, someone needs to do a little self-reflecting and examine why a television spot would cause them so much grief. Humm...

Brie said...

I thought the commercial was stupid and done in poor taste, but I wasn't offended by the romance book snub or the the cat jab. I was, however, offended by the "nobody wants to see you naked," crap.

Not just men watch the Super Bowl and I could only imagine how many women were horrified when that commercial aired.

Dear Anonymous, the commercial touched a nerve with me because it was insensitive, not because I'm lonely like you ASSumed that anyone who thought the commercial sucked must be. Maybe you should do some self-reflecting and try to figure out why you keep on posting on a blog with people that you seem to have such a problem with.

pomo housewife said...

What's with the issue about flowers in a box? I remember seeing a hollywood movie where the sublimely elegant leading lady receives a long white box with a dozen long-stemmed roses tied with a bow... gorgeous and glamorous ... I've always wanted to get such a box of roses!

As for the rest of the add... yeah pretty ugly.

Anonymous said...

Eesh! Looks like this site is dedicated to romance novel reading, cat owning, plain-Janes! Lighten up, ladies.

Benjamin` said...

well let's see... i read until feb. 2 and thought, "I can't, not, leave a comment." First,this ad is clearly targeting men, being they're responsible for most sales of flowers until the 14th. Secondly, commercials are just soul-less unimportant ideas maniphested by equally valuable people, with the sole purpose of getting people to think about it. So by merely bhiching about it will be enough to sell the idea to at least a few people that stumble onto this site and see the commercial. Most of you are rather amusing to me. It seems you feed the 'drama' that you hate so much, allowing the production of the crap to grow even more. However, you can count on me to not buy any flowers this year. Thank you

Benjamin` said...
This comment has been removed by the author.